Let’s talk sustainability

Sustainability competence development

Meet Fredrik Mantin, Boxon’s Global Key Account Manager and one of the company’s most passionate sustainability advocates. For him, sustainability isn’t just a box to check – it’s a business opportunity, a competitive edge, and a way to build long-term customer relationships.

But what does sustainability actually look like in practice? What are the challenges? Let’s dive in.

Sustainability is only meaningful if it’s backed by action – how does Boxon work with sustainability in practice?

“We make sure sustainability is embedded in everything we do,” says Fredrik. “We’ve launched a global internal training program with webinars and real-world cases that all employees actively engage in. And to keep knowledge accessible, we’ve built a database – a resource for us at Boxon and our customers – since it’s one thing to understand sustainability, and another to navigate an evolving market and make real changes.”

How do you apply sustainability in your own work?

“Sustainability starts with small everyday decisions,” says Fredrik. “I always try to take the train or drive an EV for business trips. I’ve even traveled to Germany by train several times. Sure, it takes a bit more planning, but it’s worth it. It’s also a better way to work on the go and a more social way to travel.”

How does sustainability play into customer relationships?

“It’s simple – we bring it up at every customer meeting. Tougher EU regulations will soon force all businesses to operate more sustainably, so we see it as our responsibility to help customers get ahead of the curve,” says Fredrik.

What’s the biggest hurdle?

“Convincing customers to prioritize sustainability over short-term cost savings. But the understanding of sustainable solutions is growing,” says Fredrik. “Once our customers see the positive impact – on their brand, their business, and their compliance with upcoming EU regulations – it becomes second nature,” says Fredrik. “And most importantly, sustainability isn’t a solo mission—it’s a journey we take together.”

Finally, give us your best tip for businesses wanting to be more sustainable

“Better a little more sustainable than not at all. Lower the threshold, think simple – and just get started.”

Want to strengthen your brand with sustainable packaging solutions? Let’s talk!